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UK designer John Richmond enters SHIB The Metaverse as fashion partner

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The renowned rock-style fashion brand John Richmond has officially expanded into the next dimension, as the premiere fashion partner of SHIB The Metaverse. The new Web3 world is a next step of the Shiba Inu Ecosystem.

SHIB The Metaverse gives visitors the opportunity to dress their avatars in the free and premium digital wearables created by John Richmond. In addition to the ability to purchase one-of-a-kind NFTs to wear in SHIB The Metaverse, some buyers will also be able to obtain a duplicate outfit they can wear In Real Life (IRL).

“John Richmond and SHIB, The Metaverse have a great spirit of innovation in common,” says Mena Marano, CEO of Arav Group, the parent company of John Richmond. “Just as Shiba Inu has broken new ground in cryptocurrency, John Richmond constantly pushes the envelope with his rebellious rock-inspired style. Together, we’re laying a new foundation for fashion in the metaverse.”

By teaming up with SHIB The Metaverse, John Richmond once again applies his out-of-the-box thinking to reaching savvy new audiences. This new partnership connects the fashion brand to the unparalleled Web3 strength of the ShibArmy, a passionate six-million-plus community that’s always eager to be on the cutting edge. In the process, John Richmond will be able to quickly gauge the reaction to daring new designs, gaining valuable instant feedback from the highly engaged SHIB audience.

The John Richmond partnership is the latest in a wave of significant SHIB The Metaverse announcements from SXSW. In other developments, it was revealed that SHIB The Metaverse will be built on top of Shibarium, Shiba Inu’s highly anticipated Ethereum Layer 2 (L2) blockchain. Additionally, festival attendees will get an exclusive preview of WAGMI Temple, the first of 11 HUBs in SHIB: The Metaverse. Opportunities are now available to purchase land on SHIB The Metaverse.

With his arrival in SHIB The Metaverse, John Richmond is staying true to his roots as a fashion disruptor, entering uncharted territory by converging apparel, Web3, and e-commerce. “The rock and roll DNA of John Richmond means we never rest – we’re always talking to our customers in new ways,” Marano concludes. “John Richmond’s partnership with SHIB The Metaverse is bringing two bold worlds together.”


John Richmond has partnered with SHIB The Metaverse, a new Web3 world within the Shiba Inu Ecosystem. This allows visitors to dress their avatars in digital wearables created by Richmond, including the ability to purchase one-of-a-kind NFTs to wear in SHIB The Metaverse. Some may even be able to obtain a duplicate outfit they can wear in real life.

Fibre2Fashion News Desk (RR)


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