Known for designs that fuse East and West and harmonise traditional and modern cultures, Vivienne Tam harnessed the power of Web3 to create a bridge to the future of fashion, uniting the virtual and real world for an exclusive New York Fashion Week runway experience. Through the Vatom-powered event, virtual attendees had the opportunity to explore the red carpet, interact with virtual and in-person guests, and become immersed in past Vivienne Tam collections, Vatom said in a press release.

Vivienne Tam, a leading international fashion brand, selected Vatom, as its strategic partner to bring to life an immersive Metaverse experience at the recently held New York Fashion Week. The collaboration between Vivienne Tam and Vatom brought both in-person and virtual attendees together for a global event at the cutting edge of technology and fashion.

Vatom was chosen by Vivienne Tam because it was the only solution that provided an integrated easy-to-use wallet, could seamlessly connect live virtual and real event spaces, and unlike other solutions in the market can host thousands of people in the same space at the same time. Attendees of the virtual version of the show only needed a URL to access the event and were able to interact with attendees at the live event in New York.

“At Vivienne Tam, we see Web3 capabilities as a largely untapped opportunity in the fashion world. Vatom is an innovative Web3 platform that empowers our team to not only enhance real-life events but enable virtual audiences to experience the beauty and emotion of fashion and NYFW. We are excited to work with Vatom to bring a powerful new dimension to our runway show,” the founder of Vivienne Tam, said.

“Vivienne Tam is a visionary in the fashion world widely recognised for her pioneering digital Web3 strategy. We look forward to supporting Vivienne Tam and her team as they continue to help introduce Web3 to the fashion world,” Eric Pulier, CEO of Vatom, said.

Fibre2Fashion News Desk (GK)