Goltz brings an invaluable background and experience in luxury, having led the buying and merchandising functions for Bergdorf Goodman, Yoox Net-a-Porter group and, more recently, Matches Fashion. Sarikonda is a seasoned executive and entrepreneur with a wealth of experience in the technology and e-commerce sectors, having served as a general manager for Walmart US e-commerce, head of beauty for Jet, and most recently, global head of in-store at Klarna. Simon has had an incredible career building brands and communities at the intersection of innovation and culture. Most recently, she was on the founding team at Clubhouse and led growth as head of community, Farfetch said in a press release.

Separately, chief brand officer, Holli Rogers, and chief growth officer, Martin Avetisyan, will be leaving the company to pursue other opportunities.

Farfetch, UK’s luxury fashion platform, has announced changes to its leadership team. Elizabeth von der Goltz has joined the Farfetch executive team, as chief fashion and merchandising officer and CEO of Browns. Sindhura Sarikonda will join the company as president, Americas. Stephanie Simon will head the Community and Web3 efforts as vice president.

“I am delighted to welcome Goltz, Sarikonda, and Simon to Farfetch. Our 2023 plan is very much focused on continuing to advance our platform vision whilst delivering growth, profitability and free cash flow. These hires will help us achieve that. Goltz will play an integral role in curating and securing incredible merchandise to ensure Farfetch customers continue to have access to unrivalled supply. And Sarikonda’s leadership will position us to provide a differentiated shopping experience to luxury customers in the Americas, including our largest market, the United States. Finally, Simon brings her incredible experience on how fashion can engage in Web3 and all the opportunities still to explore in this space,” José Neves, founder, chairman and CEO, Farfetch, said.

Fibre2Fashion News Desk (GK)