Swiss firm Bluesign’s CEO joins Founders Board at Transformers

Switzerland-based Bluesign has announced that its CEO, Daniel Rufenacht, has joined the Founders Board at the Transformers Foundation, a non-profit organisation representing a unified voice for the denim industry accelerating more sustainable practices.

Rufenacht’s appointment to the Founders Board is a testament to Bluesign’s long-standing dedication to reducing environmental impacts with a renewed focus on the denim supply chain, the company said in a press release.

Bluesign has announced that its CEO, Daniel Rufenacht, has joined the Founders Board at the Transformers Foundation. Together with the Transformers Foundation, Bluesign aims to link chemical suppliers, textile manufacturers, garment makers, and laundries together with the brands to foster a healthy, responsible, and profitable textile industry.

As a global leader in sustainable solutions with a focus on mitigating hazardous chemical use through input stream management across the textile supply chain, Bluesign aims to promote environmentally friendly and socially responsible manufacturing practices.

The most significant issues in denim manufacturing occur in the dyeing and laundry processes where the highest amounts of water, energy, and chemicals are used. Together with the Transformers Foundation, Bluesign aims to link chemical suppliers, textile manufacturers, garment makers, and laundries together with the brands to foster a healthy, responsible, and profitable textile industry.

“I am honoured to join the Founders Board and work with like-minded individuals and organisations to drive the improvements needed to make systemic change,” said Rufenacht. “Bluesign’s mission is to provide service-based solutions, including impact reduction, that help the industry realise responsible manufacturing with better and more sustainable chemicals. I look forward to contributing to the Transformers Foundation’s efforts and enhancing Bluesign’s focus on our clean denim goal.”

The Transformers Foundation was founded in 2020 to provide a thus-far missing platform to the jeans and denim supply chain, and a central point of contact for consumers, brands, non-governmental organisations (NGOs), and media who want to learn more about ethics and sustainable innovation in the industry, added the release.

It brings together innovators, entrepreneurs, and industry leaders to foster collaboration and innovation, drive research and development, and promote education and awareness about the issues facing the denim industry. 

“We at the Transformers Foundation are pleased to welcome Bluesign on the board of Founders. Their commitment to sustainability and responsible sourcing aligns with our mission to create positive impact through education and celebration of best practice. With Bluesign’s expertise and passion, we are confident that together, we can make the denim industry a better place for all,” said Andrew Olah, founder of Transformers Foundation.

Fibre2Fashion News Desk (NB)