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Germany’s Heimtextil 2024 launches carpet & rugs segment

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Heimtextil, which will take place from January 9–12, 2024, in Frankfurt, Germany, plans to be more visitor-friendly using optimised hall planning with the popular, light-flooded hall 3 and the new hall 5 added to its line-up. The new Carpets and Rugs product segment will be presented in hall 5.1.

The latest collections from the Wall Decoration segment, Textile Technology, the most international range of Textile Designers and, as a highlight, the Heimtextil Trends 24/25 will be presented at Hall 3.0.

Heimtextil will take place in Frankfurt, Germany, from January 9-12, 2024. The event will feature optimised hall planning, with hall 3 and the new hall 5 added to its line-up. The Carpets and Rugs segment will be presented exclusively in hall 5.1. The trade fair will present Wall Decoration, Textile Technology, and Textile Designers, among other products.

Window and Interior Decoration will be located in hall 3.1. Heimtextil thus enables a compact presentation and visitor-friendly connections, also to furnishing fabrics in hall 4. Creativity and innovation are brought together in a unique melting pot of (technical) innovations and impulses for buyers from various segments, organiser Messe Frankfurt said in a press release.

The new hall is optimally connected directly and via mobile to the transition to hall 4. International visitors will benefit from short and direct walking distances with the relevant product areas in one place.

The Fibres and Yarns product segment for decorative and furniture fabrics, which was successfully launched in 2023, will be expanded and presented together with Interior.Architecture.Hospitality and Decorative & Furniture Fabrics, once again in hall 4.0. Visitors to Heimtextil 2024 can also rely on the established offerings of Smart Bedding, Beautiful Living, Bed & Bath Fashion, Asian Excellence, and Asian Selection. Halls 10, 11, and 12 on Messe Frankfurt’s western fairgrounds will once again be open to German and international buyers at the start of the season.

Heimtextil is offering an attractive early-booking rate for exhibitors until March 22, 2023. The registrations to date reveal that even companies that had decided not to exhibit at Heimtextil 2023 will be represented again at Heimtextil 2024. German and international exhibitors are thus relying on Heimtextil as an important sales channel for the future. Heimtextil 2024 is expanding its portfolio with a separate product segment for carpets.

The Carpets & Rugs segment will be located exclusively in new hall 5.1. On display will be fitted, handmade, and custom-made carpets, machine-made woven carpets, mats, and dirt-absorbing carpeting as well as rugs and runners. Carpets are traditionally an integral part of Heimtextil and have so far been presented by the exhibitors in different halls. Starting in 2024, this range will be permanently combined in a separate segment on an annual basis. Heimtextil is thus responding to the increasing demand from the market.

International buyers will thereby receive an optimum, bundled overview of a wide selection of fitted carpets. The segment appeals to international wholesalers as well as DIY and home improvement stores, furniture retailers, and furnishing stores and specialised retailers.

“By presenting carpets in a separate product segment, we are creating additional added value for relevant buyers. In the future, exhibitors of fitted carpets can be found bundled and centrally located in the new hall 5.1. The range of textile floor coverings will be optimally integrated into the existing textile environment at Heimtextil. The new area is already attracting great attention. The past months have been characterised by a variety of conversations with companies, potential visitors, associations, and publishers. We have received consistently positive feedback from all of them for our decision. We are pleased to be able to respond to the wishes of the branch with this reliable annual offer,” explained Bettina Bar, director Heimtextil.

The global textile industry was represented in Frankfurt at Heimtextil 2023 with 44,000 visitors and 2,400 exhibitors together from 129 nations. Ninety-two per cent of trade visitors and 81 per cent of exhibitors achieved their trade fair goals at Heimtextil 2023, thus confirming the relevance of the trade fair. Heimtextil not only created business opportunities, but also provided valuable content and inspiration. In addition to learning about trends and new products, initiating and maintaining business relationships as well as networking and exchanging experiences were among the most frequently mentioned objectives at the fair, added the release.

The surveys showed the trend that important purchasing decisions are increasingly being made at the fair. Exhibitors were also positive about their post-fair business and benefited from a 72 per cent share of executives among the visitors.

Fibre2Fashion News Desk (NB)

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