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Germany’s Adidas unveils Ultraboost Light running shoe franchise

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Germany’s Adidas has unveiled a member of its running shoe franchise, the Ultraboost Light. The Ultraboost Light has a new material at its core called the Light Boost.

Marking a decade since the introduction of Boost technology, the new and improved Ultraboost Light benefits from 30 per cent lighter Boost material, resulting in a performance running shoe designed to offer energy, cushioning, comfort, and responsiveness, Adidas said in a press release.

Germany’s Adidas has unveiled a member of its running shoe franchise, the Ultraboost Light. A testament to Adidas’ constant strives to take its innovation to the next level to design the perfect shoe for the different types of runners and in response to consumer feedback, the Ultraboost Light has a ground-breaking new material at its core, the Light Boost.

The linear energy point found on the sole of the shoe has been reworked to optimise responsiveness and work in harmony with the new Light Boost material. Built for ultimate breathability and comfort, the shoe features a lightweight upper, providing an adapted fit. The continental natural performance rubber provides optimum traction for a confident run in any weather condition. The new Ultraboost Light benefits from a lower carbon footprint compared to previous versions.

To celebrate the 10th anniversary of Boost technology, Adidas is also revealing a special edition version of the Adidas Ultraboost Light with a dedicated colourway. The 10th-anniversary edition comes in a primarily black colourway, with black and yellow detailing – the same design found on Energy Boost, the first-ever Adidas silhouette with Boost technology.

“At Adidas, we know that running is personal. Everyone has a different goal and therefore, different requirements for their shoes. That is why we’re continuously looking at ways to improve our products for the Adidas running community. Now, thanks to our ground-breaking material innovation, Light Boost, runners retain the existing benefits of running in an Ultraboost, but with the bonus of a lighter silhouette,” said Simon Lockett, footwear product marketing category director, at Adidas.

“Running with tired or heavy legs can be uncomfortable, and heavy shoes may play a role in this sensation for some people. Lighter shoes however tend to make running more efficient, meaning they can potentially improve performance for both elite runners, but also entry and everyday runners,” said Matthew Klein, chief editor and founder, Doctors of Running.

Fibre2Fashion News Desk (GK)


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