The apparel collection celebrates the Three Stripes’ revolutionary spirit and strips away the excess with a refreshing new palette for the game. The collection is meticulously designed to consider effortless form and function while delivering on a style versatility – on and beyond the court, the company said in a press release.

The 2023 Collection was first introduced in Adidas Basketball’s latest film that launched globally on November 21 entitled, Chapter 01: Remember The Why, introducing a new era of originality on and off the court.

Germany’s Adidas Basketball has unveiled The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings, nestled firmly in the ‘Remember the Why’ ethos demonstrating the art of reduction through bold simplicity and intentional design. It features luxury sportswear apparel like premium sweats, trackpants, sleeveless shirts, and shorts.

“You never forget the first time you pick up a basketball. That day connected me to the game forever. At Adidas Basketball, we believe that possibilities are endless when you know your why. We hope that this new era of Adidas Basketball will remind everyone that the most important part of doing anything is why you started in the first place,” said Eric Wise, Adidas Basketball’s global general manager.

Fibre2Fashion News Desk (GK)