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Canada’s TerraZero creates metaverse activation for luxury brand

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TerraZero Technologies, a technologies products and services firm and in-house creative studio, has created a metaverse activation for a well-known luxury fashion brand found in Bloomingdale’s locations across the United States, which included a simultaneous real-world fashion show and collection release in New York City.

The event featured a set of twelve looks, original video content, and link-outs to purchase the physical collection via the brand’s e-commerce platform. The immersive metaverse experience exceeded expectations with high fidelity textures and models, which pushed the boundaries of modern fashion for the Decentralised metaverse world, the company said in a press release.

TerraZero Technologies has created an impressive metaverse activation for a luxury fashion brand that was showcased both in the virtual world of Decentraland and the physical world of New York City.
The event featured 12 stunning looks that were expertly crafted to fit the needs of the virtual world and showcased highly detailed and expertly rendered models.

Deployed to the Decentraland metaverse, the event showcased 12 stunning looks channeling an iconic brand, with each piece being expertly crafted to fit the unique needs of the virtual world. The models were highly detailed and expertly rendered, creating a captivating and unforgettable experience for attendees. The metaverse deployment also coincided with the brand’s real-world fashion show in New York City, where the same looks were modeled.

The TerraZero activation successfully drove a significant 25 per cent click-through rate (CTR) from the metaverse experience to the brand’s e-commerce site, highlighting the enormous potential for immersive experiences to drive engagement and sales. This stands as a testament to the success of the metaverse as a powerful marketing tool for brands, especially in the luxury fashion industry.

TerraZero metaverse initiative including this latest activation for a luxury fashion brand is well-timed as the metaverse market is projected to grow exponentially in the coming years. The fashion industry is also set to capitalise on this trend as the virtual fashion market is expected to reach $4.5 billion already by 2026, according to a report by ResearchAndMarkets. With its expertise in helping brands create immersive experiences in the metaverse, TerraZero is well-positioned to tap into this lucrative market opportunity and deliver unique and engaging experiences for its clients.

“The metaverse is no longer limited to marketing campaigns; it has now become a catalyst for real business opportunities and growth for major global brands. During our recent fashion activation, 25 per cent of the attendees who visited the experience clicked on links that directed them to the fashion company’s e-commerce platform. This is an intriguing statistic as well as a major success underscoring the potential of the metaverse to drive real-world business growth for brands. It clearly demonstrates that the metaverse is not just for marketing or PR purposes, but is also a powerful tool for driving actual business,” said Dan Reitzik, TerraZero’s CEO.

Fibre2Fashion News Desk (RR)


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