[unpaid/sample] I’m making no apologies for going full on gifting this week – it’s Black Friday Week and most of the discounting has already started. I’m finding the best deals I can at the time of writing and sticking with it but what I’m featuring isn’t motivated by pricing but by merit. Willowberry is a brand I’ve watched grow from the very beginning. If there is a masterclass in growing a small skin care business, this is it. Slowly, meticulously, carefully and meticulously with every product standing tall on its own merit. There’s nothing here that doesn’t need to be so despite me begging for a lip balm, tinted for preference, it won’t come til Jenni is good and ready ;-). If ever (‘cries a bit’).

Willowberry has featured many times on here and for good reason – sustainable sourcing, mindful packaging (always using the least possible to keep the product safe), recyclable and/or biodegradable, UK made, and of course, thoroughly lovely products that are fairly priced. Jenni is responsible for the Age Without Apology campaign, of which I am a founder member (for clarity) and gladly so – you can read all about it HERE. The main goals are to increase visibility of older women in beauty, represent all ages responsibly and change the language around older beauty. I’m trying to do all of the above every day!

Jenni has teamed up with body positive fashion brand Neon Marl (HERE) to give the packaging an extra festive twist – this is the Mini Skin Care Christmas Gift featuring the Nutrient Boost Day Cream, Nutrient Boost Face Oil and Nutrient Boost Cleansing Balm which makes for a skin nourishing routine. My tip is don’t be worried about using the day cream at night – it’s luxuriously formulated and can easily double as a lighter night cream (endless arguments with my mum who steadfastly sticks to labels, ‘I can’t use this at night – it says day cream!’). The ingredients (highlights – chia, rosehip and vitamin E) are formulated to give skin bounce, comfort and softness and they really do. If you want to slip a little something in the basket for yourself I’d recommend the PHA Liquid Exfoliator (£28.99 HERE) because it’s a dream. The set is £39.99 HERE. There are discounts on offer for non-festive duos and if you’re curious to try for yourself, there’s a small pot of Nutrient Boost Day Cream for £12.99.