Co-designed by H&M and the Institute of Digital Fashion, a London-based digital atelier and think tank, these lenses highlight a partly digital collection featuring two outfits and one accessory to try on. The matching physical collection will be for sale online and in select stores starting December 8, 2022, according to a press release by Snapchat.

American multimedia app Snapchat has partnered with retailer H&M to launch a digital collection powered by the Snap Camera. The collection can now be tried via three AR Try-On Lenses on H&M’s mobile app on iOS and Android as well as globally on Snapchat. The lenses highlight a partly digital collection featuring two outfits and one accessory to try on.

The Snap Camera enables shoppers to select an outfit, strike a pose, and share digital H&M looks.

Fibre2Fashion News Desk (NB)