By licensing the Solana Hills IP for product creation, NYC Alliance becomes the first vertically-integrated global apparel company to acquire, re-mint, and expand an NFT collection for its designs. The partnership with Solana Hills will allow NYCA to offer a new level of engagement within the NFT space by leveraging the speed, efficiency, and scalability of the Solana blockchain while forging unprecedented opportunities for consumer participation, NYC Alliance said in a press release.

Partnering with global fashion conglomerate NYCA will propel Solana Hills into a leading global brand, shoppable online and IRL, with community involvement all along the way. The portfolio which boasts more than 1,000 retailers and partners spans the market, from major department stores and boutiques to discount and big-box stores. NYCA’s vertically-integrated model allows for quick turnaround of product with in-house design and sales teams, showrooms and a direct line to many of the world’s largest retailers.

NYC Alliance (NYCA), a privately owned, multi-platform apparel conglomerate in the US, has announced a game-changing partnership with trailblazing NFT project Solana Hills. The deal cements the organisation’s status as a key player in bridging the gap between Web2 and Web3 by bringing its innovative branding and omni-channel strategies to the world of NFTs.

While the utility of NFT projects has primarily been limited to Web3, there are IRL opportunities for sustainable scaling and expansion, thanks to the vast retail network and distribution channels. Creating value through innovative utilities is essential to the growth, success, and sustainability of Solana Hills, as the aim is to connect, support, and reward both Web3 and Web2 communities through the establishment of a new revenue share model.

Committed to long-term and sustainable growth, both organisations are confident that the partnership will be transformative for the space while also raising the bar for NFT- associated merchandise.

Fibre2Fashion News Desk (GK)