Morant’s signature logo is inspired by his approach to the game. The logo features a stylised ‘JA’ sitting above a chevron, which represents both a directional nod to the verticality, speed, and sharpness of Morant’s game, and his ability to rise above all obstacles, says a press release by Nike.

Nike Basketball has added basketball star Ja Morant to its signature roster, making him its first Gen Z signature athlete. Morant’s first signature shoe, the newly launched Nike Ja 1, is designed to keep players in control, maximise hang time, and reduce landing force through lockdown benefits. More details about the shoe will be announced in 2023.

“Morant’s bold, fearless style of play represents the evolution of the game and ignites a spark in modern basketball culture. Morant sets an example for Gen Z athletes everywhere as a leader who creates the future of the sport through his creativity, authenticity, and style,” Nike said.

“Nike, Inc is honoured to partner with Ja Morant to serve the future of athletes and sport,” said Scott Munson, Nike VP, global men’s basketball. “Morant, Nike Basketball’s first Gen Z signature athlete, is a revolutionary player who quickly became a global star with his unmatched athleticism and exciting style of play. His authentic personality, deep love for his community and family, and joy for the game make him very special—on and off the court. We are thrilled to add Morant to our signature roster and can’t wait for everyone to learn more about his first shoe, the Nike Ja 1.”

Fibre2Fashion News Desk (NB)