Luxury retailer Neiman Marcus and Italian fashion brand Brunello Cucinelli have announced the launch of the Muse of the West capsule collection with multi-channel storytelling and experiences. Designed exclusively for the Neiman Marcus customer by Carolina and Camilla Cucinelli, the collection features ready-to-wear fashion, shoes and accessories.

The collection takes inspiration from nuances and textures typical of the American West and reinterprets them in a contemporary, feminine and refined manner with a decisively Italian twist. It features a reinvented version of the iconic denim jacket and a suede duster, quilted gilets and enveloping cardigans. It also includes lightweight shirts, a versatile selection of dresses and accessories along with ankle boots, riding-style boots, loafers, sneakers and sporty clogs, bags in different sizes and combinations of leather, belts, leather gloves and hats among other things, the two entities said in a media release.

Luxury retailer Neiman Marcus and Italian fashion brand Brunello Cucinelli have announced the launch of the Muse of the West capsule collection with multi-channel storytelling and experiences. Designed exclusively for the Neiman Marcus customer by Carolina and Camilla Cucinelli, the collection features ready-to-wear fashion, shoes and accessories.

“With the Brunello Cucinelli Muse of the West collaboration, we are expanding our retail-tainment strategy to include fully immersive, authentic experiences beyond the traditional store environment. To celebrate this one-of-a-kind collection that brings the Italian viewpoint and sensibility of the American West to life, we are hosting an event and fashion presentation on a working ranch in the scenic Texas countryside,” said Lana Todorovich, president and chief merchandising officer at Neiman Marcus. “Because of our long-standing partnership with Brunello Cucinelli, we are able to imagine and create extraordinary experiences to offer something truly unique to our discerning customers.”

“We are proud to introduce our exclusive capsule collection, Muse of the West, in collaboration with our long-time partner Neiman Marcus,” said Carolina Cucinelli, co-creative director and co-president at Brunello Cucinelli. “Our partnership of more than twenty years is built on the mutual respect of our two cultures, an admiration for quality, and a curated focus on client experiences.”

“Designing this collection with Carolina was a very special experience. Growing up in Italy, we were always curious about other parts of the world,” said Camilla Cucinelli, co-head of the women’s style team at Brunello Cucinelli. “To us, Neiman Marcus is the epitome of American culture and we wanted to create a collection that celebrated its heritage through the Brunello Cucinelli lens. Each and every piece of the collection is inspired by the West, and the attention to detail, craftsmanship and quality of the materials confirms the authentic style of our brand.”

The Muse of the West collection is available at Neiman Marcus official platform and stores across the US.

Fibre2Fashion News Desk (KD)