Destination XL (DXL), an omni-channel retailer of men’s clothing and shoes based in the US, has announced that James Reath will join its team as chief marketing officer on September 26, 2022. Reath brings over 20 years of marketing leadership experience with a particular focus on omni-retail, digital marketing, brand building and consumer insights.

Prior to joining DXL, Reath served as SVP, marketing, Bed Bath & Beyond, and SVP, marketing, Macy’s. Prior to that, Reath was EVP, head of retail at BBDO (New York), a partner at McKinney, chief marketing officer at Young & Rubicam and he previously held senior agency leadership roles focusing on retail clients. At DXL he will be responsible for the marketing organisation, including the overall marketing strategy, brand, consumer, creative, media, CRM and digital commerce. Reath has a management certificate from North-western University’s Kellogg School of Management, a BA from Western University of London, Ontario, Canada and he serves on the board of directors of the American Red Cross, the company said in a press release.

Destination XL (DXL), an omni-channel retailer of men’s clothing and shoes based in the US, has announced that James Reath will join its team as chief marketing officer on September 26, 2022. Reath brings over 20 years of marketing leadership experience with a particular focus on omni-retail, digital marketing, brand building and consumer insights.

Reath will replace Ujjwal Dhoot, the company’s current chief marketing officer, who has informed the company that he will be leaving the company effective October 11, 2022.

“We are extremely pleased that Reath has joined DXL Big + Tall, as our new chief marketing officer. His appointment underscores our ongoing transformation and commitment to building out the organisation’s continued focus on customer engagement through data-driven personalisation, loyalty and digital marketing,” Harvey Kanter, president and CEO of the company said.

“I’m excited to make DXL known to a greater number of big and tall men and engage our customers in personalised ways as we look to grow the business across all channels, and firmly establish DXL Big + Tall as the one-stop-solution for men’s big and tall apparel and footwear,” Reath said.

Fibre2Fashion News Desk (GK)