The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3 mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalised underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts, the stripped-back upper has been designed with a plusher heel, reflective heel panel, and streamlined tongue, Deckers Brands said in a press release.

Hoka, a division of US’ Deckers Brands, has launched the new Clifton 9 running shoes, on Hoka’s website and at select Hoka retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of Hoka’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage.

Designed for newcomers to the sport as well as seasoned runners who want to enjoy their miles, the Clifton 9 offers the brand’s renowned early-stage Meta-rocker for a smooth entry to the gait cycle, and the new compression-moulded EVA midsole foam is not only light, but responsive. The gusseted tongue is a centrepiece of a reimagined upper that features recycled mesh material in a lighter package.

“The Clifton is not only one of our most popular products. It’s a gateway to make running more enjoyable and accessible. We think long-time fans and newcomers to the sport will find that balanced, smooth ride so characteristic of a Clifton, but be surprised by how light and responsive our newest version is,” Colin Ingram, vice president of product at Hoka, said.

Fibre2Fashion News Desk (GK)