Nicce, with the support and guidance of Apparel Brands, will focus on strengthening its Wholesale business and accelerating e-commerce and international growth, Apparel Brands said in a LinkedIn post.

UK’s Apparel Brands Ltd has acquired streetwear brand Nicce with a focus on diversifying its portfolio and expanding strategic priorities.
The license for Nicce clothing will be taken over by Apparel Brands across wholesale and e-commerce channels.
Nicce will benefit from Apparel Brands, with a focus on strengthening its wholesale business.

“Nicce is a brand with a rich background within streetwear and youth lifestyle,” said Peter Wood, CEO of Apparel Brands. “Over the last ten years, the Nicce team has built a strong business and continues to grow equity in the brand. With Nicce becoming part of Apparel Brands, we will embed it within an established global operation with investment behind scale in supply chain and the ability to reach new markets.”

Fibre2Fashion News Desk (DP)