After four successful editions, Austria-based Lenzing’s flagship textile brand for lyocell and modal fibres—Tencel—once again teamed up with Intimasia to exhibit the future of the intimate wear segment across the nation. Tencel Intimasia 2023, which took place at the Bombay Exhibition Centre, welcomed around 15,000 visitors from across India.

Tencel Intimasia 2023 took place from February 20–22, 2023 in Mumbai. The event presented products, services, and technology relevant to the entire production chain, serving as a gateway to offer quality and a one-stop selling and sourcing platform. Tencel Intimasia covered 1,20,000 square feet and included 200+ renowned brands, 100+ raw material suppliers, 15,000+ retailers and distributors, and 500+ delegates. Tencel Intimasia has started a conversation about the future of the intimate wear apparel industry, making it South Asia’s largest B2B fashion expo in the intimate wear category, Lenzing said in a press release.

After four successful editions, Austria-based Lenzing’s flagship textile brand for lyocell and modal fibres—Tencel—once again teamed up with Intimasia to exhibit the future of the intimate wear segment across the nation. Tencel Intimasia 2023, which took place at the Bombay Exhibition Centre, welcomed around 15,000 visitors from across India.

Products from the following categories were displayed—lingerie, underwear, sleepwear, loungewear, swimwear, beachwear, yoga wear, activewear, children’s innerwear, athleisure, shapewear, maternity wear, leggings, sportswear, thermals, socks, hosiery, and handkerchiefs. In addition to other products, participating suppliers showcased fibres, yarns, elastics, lace, packaging, mannequins, retail software, display solutions, and machines.

Tencel Intimasia also hosted product demonstrations, collection debuts, and networking events throughout its three-day trade fair to bring together producers, wholesalers, suppliers, retailers, and other industry experts.

“Intimasia’s grand success has set a new milestone for the hosiery and knitwear industry with record participation both by exhibitors and visitors. The show further displayed India’s preparedness in increasing exports for the intimate wear industry and replacing China soon. The Indian innerwear and comfort wear segment is currently valued at 60,000 crore and expected to reach 90,000 crore by 2026 giving tremendous growth opportunities,” said Yusuf Dohadwala, chief organiser and CEO of the Intimate Apparel Association of India.

“Due to the softness and skin friendliness, our fibres go well with products for intimate wear. We make sure that the fibres are of superior quality so that anyone can use these fibres to manufacture intimate wear. We believe in expanding the Indian intimate apparel market, and Intimasia is a great step towards it. We hope that people got the best out of this trade show as it was a great platform for networking as well,” said Avinash Mane, commercial director of Lenzing fibres (Tencel) South Asia.

Apart from product displays, several panel discussions took place where industry experts like Avinash Mane, commercial director, Lenzing fibres; Ritesh Sharma, head–brand and retail, R-Elan; Dinesh Keswani, business development, Creora; and Rajkumar Agarwal, managing director, SVG Fashions, graced the event.

Retailers, distributors, wholesalers, and potential business owners attended the intimate wear apparel expo in great numbers in Mumbai, the city with the highest per capita spending in India.

Tencel brand, the title sponsor of the event also exhibited its innovations at the trade show. It has been seen that the lyocell and modal fibres sold under the Tencel brand have seen a phenomenal demand in the Indian intimate wear market. Made from sustainably harvested wood using eco-friendly manufacturing techniques Tencel fibres are used in numerous highly specialised applications, they may be found in the collections of many recognised brands and leading designers. They are recognised for their superior comfort and smoothness, as well as for their capacity to regulate temperature and for high colour vibrancy.

Underwear and high-quality lingerie benefit tremendously with the use of Tencel Intimate cellulosic fibres. The fibre’s smooth surface has a delicate character that gives it a scarcely perceptible feel. The fibres also effectively absorb moisture, creating a less favourable environment for the growth of bacteria, improving the sanitary properties of fabrics while also adding long-lasting softness and improved breathability, added the release.

Many national and international brands have adopted Tencel modal and lyocell fibres which offer more value than existing fibres like cotton and are becoming more cost competitive in the market. These fibres are now hugely popular among emerging and existing domestic brands to offer products to Indian consumers at affordable rates.

Fibre2Fashion News Desk (NB)