“Our H&M family continues to grow, and we are very happy with the unparalleled reception that our customers in Ecuador have given us. We are excited to finally open our doors and welcome all the people who love fashion and who will undoubtedly find their new favourite store in H&M,” Macu Alfaro, country sales manager Mexico, Colombia, and Ecuador, said in a press release.

Sweden-based clothing company H&M has announced that it has officially entered the Ecuadorian market after launching its first H&M store at Quicentro Shopping Mall, Quito recently. The fast-fashion retail chain will have two additional store openings in the country in 2022 as well as introduce online shopping. Ecuador will be H&M’s 80th market.

Among the activities organised at the launch of Ecuador’s new H&M store include a traditional dance performed by the sales staff and a ribbon-cutting ceremony conducted by Carrlos Duarte, regional manager Americas; Macu Alfaro, country manager for Mexico, Colombia, and Ecuador; Ricardo Gueerrero, Ecuador project manager; Aia Radzyminska, Ecuador area manager, and Ariana Claramont and Ivan Guzman, store managers at H&M Quicentro shopping mall.

Ecuador will be H&M’s 80th market.

Fibre2Fashion News Desk (NB)