Première Vision Paris’ July 2023 edition is evolving to meet the challenges of the fashion sector’s transformation, driven by the transition to sustainability, regulatory changes, the impact of the public health crisis on clothing consumption, the implications of the geopolitical crisis, the new needs of brands and buyers, adaptation strategies for supply chains, and the new challenges facing manufacturers.

The new edition will reveal an event that has been completely revamped to keep pace with the industry’s changing landscape. The edition’s new features include environmental sustainability as the new paradigm at the heart of its repositioning and offer; a new urban concept for the PV Paris ‘city’ and the creation of an Innovation Hub; a (r)evolutionary approach to fashion information and trend forums; and a new service policy for buyers, Première Vision said in a media release.

Première Vision Paris July 2023 is evolving to meet the challenges of the fashion sector’s transformation, driven by the transition to sustainability, regulatory changes, the impact of the public health crisis on clothing consumption, the implications of the geopolitical crisis, the new needs of brands and buyers, and adaptation strategies for supply chains.

After adapting its schedule in 2022, Première Vision Paris has now taken a new direction in order to better align with evolutions in the global fashion market.

“Our privileged relationship with the manufacturers and brands has enabled us to work hand in hand to build, test, and adapt a strategy that renews the show’s set-up and services, and to accompany the industry’s ecological transition. For many months, Première Vision and its teams have developed this plan internally. It represents a true challenge, and its implementation will be gradual, particularly with respect to eco-responsibility. We believe that our role has evolved too. As the leading global platform for meetings, business, and communication for the fashion industry, we also proactively offer solutions for the sector,” said Gilles Lasbordes, general manager of Première Vision.

To best achieve and communicate about environmental transition, brands and suppliers now must strengthen their collaborative approach and share as much information as possible, with full transparency. Traceability can only be achieved through the collection and exchange of concrete data throughout the production process, from raw materials to finished products.

As a true partner for the fashion sector and its development, and as a catalyst for bringing together upstream and downstream players, Première Vision’s role is to make a strong contribution to transforming the relationship between manufacturers and clients.

In addition to initiatives undertaken since 2015, including the Smart Creation platform, Première Vision Paris is repositioning its offer to better accompany the evolution of the fashion industry’s model. It also aims to help valorise current and future investments and initiatives and contribute to developing business through new tools for manufacturers. Première Vision Paris also intends to analyse the sustainability landscape of the industry and its actors, facilitate the sourcing of materials and the search for committed partners, present an informative approach to offers and materials, and offer a set of content and services dedicated to creation and production that are both socially and environmentally responsible.

Première Vision has chosen to prioritise six material-related criteria and support a dozen related certifications and labels to provide a simple overview of the various measures manufacturers are taking to become more environmentally and socially respectful. The criteria are social initiatives, production sites impact, suppliers’ production impact, traceability, product composition, and product lasting and end of life.

This initiative will be expanded progressively on a voluntary basis for exhibitors for the next edition of the show as well as on the Première Vision Marketplace.

Première Vision’s approach to sustainability and innovation goes beyond its commitment to the Smart Creation platform and promoting its exhibitors’ sustainable offer. At the heart of Première Vision’s values, Corporate Social Responsibility (CSR) is today based on Environmental, Social, and Governance (ESG) criteria to analyse and implement effective actions in terms of sustainable development.

Led by three main drivers—reduce, recycle, and reuse—Première Vision has implemented a series of initiatives and practices to anchor the company and its collaborators in a more globally eco-friendly approach to its events, to ensure that they are as eco-designed as possible.

After four post-pandemic editions organised in just three exhibition halls, Première Vision Paris once again is expanding its offer to four halls. The leather industry again will have a dedicated space in Hall 3. The textile industry will remain in Halls 5 and 6, with reconsidered segmentation based on the supply chain’s major geographical zones. The aim is to let visitors immediately identify geographical areas for sourcing and manufacturing, thus making it easier to respond to new imperatives in supply chain optimisation. Located in Hall 6, a brand-new Innovation Hub completes the evolution of the show’s layout.

In Hall 3, there will be a space conceived like an upscale village, which will be dedicated to the leather industry and tanners’ creative and innovative offer. In Hall 4, accessory manufacturers offer creative components and finishings for leather (Hall 3) and clothing industries (Halls 5 and 6). Hall 5 offers an inspirational and immersive atmosphere dedicated to the European fabrics supply chain and design creativity. Hall 6 focuses on sourcing solutions such as The International Fabric Supply Chain, The Yarns Offer, The Manufacturing Offer, and the Innovation Hub.

A veritable source of information and a place for reflection and exchanging ideas about eco-responsibility, digitalisation, and technical and technological innovation, the new Innovation Hub in Hall 6 comprises The Smart Creation space dedicated to responsible innovation, a new area dedicated to upcycling, trend forecasters and trend books (to be confirmed), and services and special events.

In order to better guide professionals and inspire them in their creative choices and purchasing of materials, Première Vision Paris will reorganise its fashion information spaces using three complementary approaches that let visitors immerse themselves in creativity and product innovation:

The immersive Inspiration Forum (Hall 5) reinforces Première Vision’s commitment through seasonal trend analysis, delivered through scenography and special events; a transversal selection (fabrics, leather, accessories) of the season’s 500 most creative products; a seasonal film presentation; and The Première Vision seasonal colour story, featuring 5 hit colours and approximately 20 shades in all.

The Sourcing Solutions Forum (Hall 6) will present 1,500 products selected by the Première Vision fashion team using an informative approach to materials. Divided into six complementary zones, the selection will provide a complete overview of the season and offer sourcing solutions adapted to buyers’ needs. The zones are dedicated to sports and tech, essentials, decorations, manufacturing, and eco-innovation area.

Three inspiration zones in the leather (Hall 3), accessories (Hall 4), and designs (Hall 5) universes will help guide buyers in terms of specialised sourcing.

To better serve brands and visitors, whatever the function or size of their company, nine new services have been implemented progressively over the past year. The services that will be strengthened to enhance the visitor experience at PV Paris include a mobile app that offers an effortless guide to the show’s new layout and an interactive map.

A QR code on exhibitors’ stands may be scanned to learn more about their businesses and link directly to supplier information in the Première Vision Marketplace. A Fashion Information Desk (Hall 6) will guide buyers in their choice of materials and suppliers. An Emerging Brands Desk (Hall 6) will help young brands organise their visit and guide them in their search for materials, depending on their needs, markets, and products, in partnership with the Tranoï team. An Eco Information Desk (Hall 4) will help visitors learn more about the show’s sustainable offer, added the release.

Guided tours of the forums will be held in English, French, and Italian, as well as Korean, Japanese, and Chinese to improve visitors’ experience and facilitate exploring exhibitors’ stands. Guided tours of the Smart Tech space in English and French will enable one to discover this new sector dedicated to technological and digital innovation. Creative and entertaining relaxation areas will let people re-energise anytime throughout the day.

Fibre2Fashion News Desk (NB)