With a current booking level of almost 90 per cent for the international fabric trade show Munich Fabric Start, Keyhouse, The Source and Bluezone, Munich Fabric Start Exhibitions GmbH is starting the new season for Autumn.Winter 24/25 on a strong footing. From the organisers’ point of view, the main reason for the high level of acceptance from internationally important fabric and trim exhibitors, renowned agencies, top European weavers and textile designers is the rebalancing of the July dates.
Munich Fabric Start Exhibitions will hold its international fabric trade show, Munich Fabric Start, along with other events like Keyhouse, The Source, and Bluezone from July 18-20, 2023.
The earlier dates of the events have received a high level of acceptance from fabric and trim exhibitors, renowned agencies, top European weavers, and textile designers.
For a large part of the visitors, the earlier date is closer to the collection rhythms and offers more time for further developments. Same goes for the Bluezone community and the denim business anyway – the approval for the July date could hardly be greater, which makes the organisers particularly happy on the occasion of the 20th anniversary of Bluezone as the first denim dedicated trade show. Previously, the View Premium Selection had taken place at the end of June/beginning of July with a selective choice of high-quality fabric and accessories collections.
Important exhibitors—including returnees—such as Ballesio, Cadica, Discovery Denim, East & Silk, Fauck, Lanificio Campore, Mapel, Naveena Denim, Pricoh’s, Sintopel, Sourcetextile, Studio 9, Taiwan Textile Federation and YKK as well as new entries like Esdigital, IBERIS Lda, Jeanius, Jersey Print Factory, Lucky Textile Group, Marjomotex, Neelams Itl, Splash by Lo, Victor Texteis or Wouters have already confirmed their participation along with many others.
“The strongest and most professional trade show for our segment clearly accommodates our development traits with its date. This date is much closer to our rhythms and, with its strong exhibitor portfolio, MFS has considerably more influence on the creation of our collections. Especially for Bluezone – a unique, creative and inspiring space for us every time – the date is very convenient as it offers more time for washing developments and creative elaborations. With their ideas and implementations, the MFS & Bluezone team always has its finger on the pulse of time which enables us to incorporate additional inspirations into our work,” confirmed Michael Seiter, head of product division Denim and Chino, Holy Fashion Group.
Due to the early date of Munich Fabric Start and Bluezone, the Munich trade show duo with Keyhouse and The Source formats will function even more strongly as an impulse generator and leading international event. The Munich location will also be strengthened by the relocation of the DMI Fashion Day from Düsseldorf to the Bavarian capital. In order to create maximum synergies in terms of travel times and travel costs, the first DMI Fashion Day Live after the pandemic-related interruption will take place the day before the next Munich Fabric Start at the MOC.
The course will also be set anew in September: The date, which remains important for the industry, will in future be occupied by reVIEW – the new format of the View Premium Selection for follow-ups and highly topical, short-term trends as well as new market developments. On an area of around 2,500 square metres, the first reVIEW Autumn.Winter 24/25 will be held on September 13-14, 2023 on the Zenith grounds in Motorworld. With its gigantic dimensions and spectacular architecture, the listed location is one of the largest cantilevered historic steel halls in Europe.
“Trends are short-term and more fast-moving than ever. The presentation and ordering rhythms are constantly shifting. There is no one right time. With two highly relevant dates in July and September, we offer the market security and reliability on the one hand and full flexibility on the other,” said Sebastian Klinder, managing director, Munich Fabric Start.
“The feedback from the textile industry as well as from international brands confirms that we have placed the right offer. Both events have great potential and complement each other perfectly. We support the market by offering the right platform at the right time to bring the relevant players together. And we do this without overlapping with other international trade show formats of the fashion business,” said Frank Junker, partner and creative director, Munich Fabric Start.
The response is extremely positive, not only from exhibitors but also from international designers, product managers and buyers. In a tense market situation, Munich Fabric Start shows strength, forwardlookingness and reliability.
“The Munich Fabric Start is of great importance for our work – to be more precise, it is indispensable! The earlier the deadline, the first input for the new collection, the more precise and pointed the result. The reVIEW also remains relevant at the new, later date and supports our dynamic design process,” said Katerina Grigoriadis, head of design DayDream, MAC Mode GmbH & Co KGaA.
Fibre2Fashion News Desk (RR)