R-Inove is focused on the textile segment, providing solutions to its customers through coding on textile threads, thus guaranteeing full traceability (from the field to the hanger) and the originality of the product, ITMF and R-Inove said in a joint press release.

Brazilian start-up R-Inove has been selected to present in one of the two ‘Start-up Sessions’ at the ITMA Annual Conference 2022 in Davos, Switzerland. The company had applied for the International Textile Manufacturers Federation (ITMF) Start-up Award 2022, and has also been offered a two-year complimentary corporate membership with the ITMF.

“It is important for start-ups to be in touch with industry players from the entire textile value chain. Being part of an international forum like ITMF helps in meeting and connecting with industry players from around the globe. Furthermore, it is important to fully understand the needs of the textile industry. Equally relevant is the opportunity to use ITMF’s platform to demonstrate the value of new technologies and to be part of the discussions about industry trends and initiatives,” said Micheline Maia Texeira, co-founder of R-Inove.

“It is great to see that the start-up R-Inove from Brazil is joining ITMF as a corporate member. As one of the recipients of the ITMF Start-up Awards 2022, R-Inove illustrates the potential of their traceability technology. Providing a platform for the global textile industry where leaders can meet and exchange best practices is crucial in a fast-changing world. As corporate members of ITMF, start-ups like R-Inove have the opportunity to promote their innovation and develop a better understanding of the international markets. At ITMF, we are convinced that R-Inove will benefit from this step,” stated Dr. Christian Schindler, director general of ITMF.

Fibre2Fashion News Desk (NB)