Italian fashion house Prada is now the hottest brand in the world, moving into the number one spot for the first time on the Lyst Index in the fourth quarter (Q4) of 2022, with searches up 37 per cent this quarter. Gucci dropped to the second place, while Moncler rocketed 14 spots up the chart to take the third position. 

The other brands that made it to the top 10 on the Lyst Index are Miu Miu, Valentino, Bottega Veneta, Loewe, Dior, Dolce & Gabbana, and Saint Laurent, according to a press release by Lyst. 

Prada is now the hottest brand in the world, moving into the number one spot for the first time on the Lyst Index in the fourth quarter (Q4) of 2022, with searches up 37 per cent this quarter. Moncler rocketed 14 spots up the chart, and New New Bottega climbed a further five places. Balenciaga fell seven positions, while Gucci dropped into second place.

Raf Simons shuttered his own brand, speculation continued on who will take the helm of Louis Vuitton menswear, and anticipation builds for the first collection from Daniel Lee for Burberry. At the end of the quarter, tributes were paid to designer and activist Vivienne Westwood. 

Stepping up into 15th place—and with over 1.2 billion mentions on TikTok—Uggs has maintained a solid influence. Searches for its $140 ultra mini boots, which have been sold out across many retailers for most of the past three months, have skyrocketed 82 per cent. In 19th place, Coach is moving up thanks to a rise in demand for its more accessibly priced handbags over the gifting season, which have increased in popularity among Gen Z shoppers. Alaïa and Mugler are this quarter’s breakout brands to watch, the continued appreciation for archive Y2K fashion propelling both labels into the spotlight. 

Saint Laurent’s Icare bag is the hottest product of the quarter, with a 46 per cent spike in searches. Worn by Bella Hadid, Zoë Kravitz, Rosie Huntington-Whiteley, and Sydney Sweeney, the jumbo quilted bag has quickly reached ‘It’ status and is causing a halo effect trend for the bag category. Searches for totes are up 55 per cent this quarter. 

The other products on the top ten hottest products list in Q4 2022 were Prada’s logo slingbacks, Dr. Martens’ Leonore Chelsea boots, 16Arlington’ Solaria dress, Bottega Veneta’s Sardine bag, Acne Studio’s mohair checked scarf, Loewe’s padded bomber jacket, Mach & Mach’s double bow embellished court shoes, Miu Miu’s logo-patch satin briefs, and Crocs x Salehe Bembury clogs. 

Brands and shoppers embraced the return of party dressing over the holiday season, with fashion lovers investing in statement sequin pieces. Worn by Hailey Bieber, Jodie Turner-Smith, Paloma Elsesser, and Olivia Wilde, 16Arlington’s Solaria dress has become a favourite among the fashion set thanks to its sparkly design and sexy key-hole cut-out, while Mach & Mach’s eye-catching bow shoes have taken over social media with over 70.9 million views on TikTok. 

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products.

Fibre2Fashion News Desk (NB)