In addition to leveraging Jasprit Bumrah’s connect with today’s consumer, Reliance Retail will expand the brand’s presence through exclusive brand outlets, at Reliance Retail’s fashion and lifestyle stores and digital platforms as well as in multi-brand outlets. Currently the brand has a presence across over 1,000 stores in 330+ cities.

Performax, a high-performance and technologically advanced activewear brand from Reliance Retail’s fashion and lifestyle portfolio has signed India’s top bowler Jasprit Bumrah as its brand ambassador. Performax specialises in activewear merchandise and offers a wide range of options across footwear, apparel and accessories categories among others.

Speaking on the occasion, Akhilesh Prasad, CEO, Reliance Retail – fashion and lifestyle, said, “We are very happy to announce our association with Jasprit Bumrah. Jasprit has been a consistent performer leading India’s pace charge over the years, and we aspire to build Performax as the 1^st Indian sports brand of international repute. This association is among the first in a series of initiatives we plan to undertake towards establishing Performax as the preferred activewear brand for our customers.”

Jasprit Bumrah said, “As an athlete, I am very particular about the gear that I use as the right fit inevitably helps better my game. Performax has an exciting line-up of high-performance technological activewear which should be the perfect partner for the next generation of Indian athletes. It’s exciting to associate with a brand with whom I share my personal mantra of maximum performance.”

Fibre2Fashion News Desk (KD)