Prowl is an active lifestyle brand that embodies the spirit of its founder Tiger Shroff, a fitness icon known for his dedication and grit to remain fit, all in style. As contemporary shoppers demand more from activewear than just mobility, Prowl aims to encourage them to have ‘Fun on the Move’. Flipkart looks to address this growing gap and address active India’s fashion needs. Prowl is aimed at the needs of young working professionals and college students, who continue to look for branded, quality, fashionable clothing that suits their ever-evolving lifestyle, the company said in a press release.

India’s Flipkart has launched one of the desired new generation brands, Prowl, by actor Tiger Shroff, for Flipkart customers across the country. The brand was brought on board via a live session with Shroff, as Flipkart hosted a live stream with him where customers got a chance to see him share his insights on fitness and his vision for Prowl.

“The pandemic underlined the importance of health and bolstered an awareness and inclination towards adopting a healthy lifestyle for customers across the country. Consequently, over the past two years, we at Flipkart have observed an increase in the demand for activewear. With this segment becoming more mainstream, its share of the closet as a fashion essential has increased tremendously. We believe Prowl will effectively cater to the increasing need for fashionable and comfortable clothing,” Abhishek Maloo, senior director, Flipkart Fashion, said.

“Prowl, for me, is a brand born from passion and is really close to my heart. The collection is an extension of my love for all things fitness and style. Shoppers today look for athleisure that blend fitness and functionality while being a reflection of their personality. I am excited that millions of customers across the deepest corners of the country will be able to shop from Prowl’s incredible variety of well-crafted athleisure and sportswear collections on Flipkart,” Shroff said.

Fibre2Fashion News Desk (GK)