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Wednesday, November 29, 2023

Global brand Trace Network Labs launches fashion metaverse Pariz

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Global metaverse brand Trace Network Labs has launched Pariz, a fully functional and next-generation fashion and lifestyle metaverse that connects the real and virtual worlds. Pariz has been launched today in Mumbai at Techsparks, which is one of India’s most Influential startup-tech events organised by YourStory, a media platform dedicated to the startup ecosystem.

Built with an adoption-centric focus to spearhead the shift of e-commerce into the metaverse, Pariz aims to bring life-like experiences that will enable shopping, entertainment, and commerce in the metaverse. It will comprise virtual spaces that will cater to fashion brands, business, Influencers, artists, designers, event organisers, users in general.

Trace Network Labs has launched Pariz, a fashion and lifestyle metaverse connecting the real and virtual worlds, featuring virtual spaces for fashion, events, and social activities. The metaverse incorporates state-of-the-art 3D and VR technologies. Pariz allows for buy-in-the-metaverse and home delivery, bringing a paradigm shift in the way people shop.

The virtual spaces in Pariz are for various purposes. One such space is the Shopping District, where global fashion brands can showcase and sell their latest digital fashion-wear collections. Another space is Events, where brands, influencers, artists, and designers can organise events such as fashion shows, fireside chats, panel discussions, and more. The Lounge is a personalised experience zone that serves as an alternative to physical meetings in clubs or conference rooms, as well as video conferencing tools like GMeet or Zoom. Finally, the Social District is a dedicated social space in Pariz where users can watch a movie, experience a red-carpet moment, attend a music concert, and more.

Developed with a mix of state-of-the-art, open, and proprietary technologies, including immersive 3D and VR tech, Trace Network’s Pariz is committed to revolutionising the way people shop, work, play and socialise in the metaverse.

The event is showcasing an exclusive launch of Brand Stores in the metaverse. The Brand Stores in Pariz will provide immersive, interactive shopping experiences in a virtual setup with an element of e-commerce as well. This will enable the concept of ‘buy in the metaverse, deliver at home,’ that will complete the online commerce’s discovery-to-delivery cycle in the metaverse.

This metaverse-to-home service is unique and will bring a paradigm shift in the way e-commerce will function in the times to come. The days of infinite 2D scrolling for products are coming to an end, as one can now ‘step into’ an e-commerce store in the metaverse, walk about, do window shopping, try the product, buy it, and then have it delivered at home.

“With Pariz metaverse, we are building one single destination for younger audiences to engage with and experience fashion in virtual gamified worlds, or the Pariz metaverse. Apart from fashion and lifestyle shopping, the metaverse will also include spaces for events, social districts, and a 24×7 lounge for community interactions. With these spaces, Pariz will encourage brands, influencers, projects, artists, users, and more to host their own cultural events and lounges,” said Lokesh Rao, co-founder and CEO, Trace Network Labs.

The launch of Trace Network’s Pariz coincides with the grand launch of 4 brand stores from Madame, Da Milano Italia, Zivame, and Aditya Birla’s Style Up. Created in partnership with Trace, these brands are opening their virtual stores for business from today at Techsparks.

Each metaverse store of the above brands has been carefully designed, creating an atmosphere of luxury and convenience. The brands’ customers can enjoy the latest collections and products from the metaverse stores, as well as access exclusive offers, promotions, and events that can be conducted in the metaverse.

“Thrilled to partner with Trace Network to launch our brand store in Pariz. As a premiere Indian luxury womenswear brand, we are committed to catering to women with different styles and personas, and in the metaverse is aimed at providing a glamorous shopping experience to online GenZ shoppers,” said Akhil Jain, CEO at Jain Amar, the owners of India’s leading women’s western-wear fashion brand, Madame.

“As India’s leading intimate wear brand for women, we are committed to empowering women and promoting body positivity, and we believe that the Pariz metaverse is the perfect platform to bring our brand values to life in a new realm,” she said, “Excited to launch our own brand store in Pariz, as we aim to cater to diverse personas and styles, especially Gen Z online women shoppers,” said Richa Kar, founder, Zivame.

“As a brand that epitomises innovation, modernity, and luxury, we are excited to take our commitment to Italian design and craftsmanship to the virtual world. Our brand store in Pariz metaverse will provide our customers, especially Gen Z audiences with a truly immersive and seamless shopping experience,” said Shivaani D Mallik, marketing director at Da Milano Italia.

Fibre2Fashion News Desk (DP)


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