K-Better has proven to outperform the previous King K-Leather in testing for touch, comfort, and durability. Puma is so convinced by the performance characteristics of K-Better that it will stop producing football boots with kangaroo leather altogether this year, the company said in a media release.
Puma has redesigned its King football boot by introducing its new K-Better technology to deliver quality performance without kangaroo leather. The Puma King is made with K-Better, which is a non-animal based upper material. The upper contains at least 20 per cent recycled material. K-Better has proven to outperform the previous King K-Leather.
“The Puma King is Puma’s most iconic franchise in football and has always stood for using the best materials and the latest in innovation. Over the years we have seen the boot evolve and become ingrained in on pitch and off pitch football culture, from the pitches to the terraces,” said Peter Stappen, lead product line manager Teamsport Footwear. “The new King takes the franchise to the next level and offers a super-soft upper with optimal stretch resistance for ultimate touch and control benefits.”
Apart from the redesigned upper, the King also features a new lightweight outsole with an external heel counter, King stability spine, and conical studs. The shoe includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimise any loss of power when changing direction.
Supercharged for her, the new King follows on from the Future and Ultra with a custom women specific fit. The new King women’s combines the latest King technology with measurements such as volume and instep height engineered for a woman’s foot.
The Puma King has been worn by players such as Johan Cruyff, Diego Maradona, Eusebio, Lothar Matthaus, and Pele, who dominated international football for decades. The new King will debut on pitch with Granit Xhaka, Ingrid Engen, Nabil Fekir, Lena Lattwein, and more, added the release.
The new King, which debuted in the Puma King Supercharge edition, is available on Puma’s website, stores, and specialist football retailers.
Fibre2Fashion News Desk (NB)