France-based LVMH’s Nona Source launches ambassador programme

The Nona Source platform grew out of LVMH’s DARE intrapreneurial programme and has ushered in real cultural transformation to circular fashion, creating from the existing materials instead of manufacturing on-demand fabrics, LVMH said in a press release.

Nona Source, an online platform to provide direct access to deadstock fabrics from leading luxury brands for reuse by fashion and design professionals, has launched The Mindful Creatives Collective ambassador programme. The company has named four ambassadors for this programme, including Cecilie Bahnsen, Karoline Vitto, Nensi Dojaka, and Victor Weinsanto.

For Nona Source’s founders, the rollout of the new ambassador programme marks the beginning of a new chapter. “I’m convinced that their innovation and commitment to a more sustainable fashion will help guide a new generation of designers, the ‘Mindful Creatives’,” said Romain Brabo, Nona Source co-founder.

Cecilie Bahnsen, a finalist for the 2017 LVMH Prize, continues to breathe new life into otherwise discarded materials through Nona Source. Karoline Vitto emphasises inclusivity and responsible use of resources for her eponymous brand and sees designing with deadstock materials as a way to bring together sustainability and inclusivity. Nensi Dojaka, the winner of the 2021 LVMH Prize, considers Nona Source to be a vast wellspring of creativity. Victor Weinsanto, a young designer known for his ‘Queer’ style, is using deadstock fabrics to give his collections a more contemporary and environmentally conscious dimension.

Fibre2Fashion News Desk (DP)