While the interiors of the pop-up store are designed by Crosby Studios, the virtual collection can be purchased on-site, according to an online statement by Zero10 and Crosby Studios. The collection includes a chequered suit, light shirt, pixel leopard hoodie, disappearing pants, and video game pants, with looks also integrating Crosby Studios’ signature 90s video game print.

AR fashion platform Zero10 has announced on its Instagram account that it has teamed up with Russia-based design firm Crosby Studios to open a pop-up store that will feature a five-piece virtual collection. The new pop-up store, situated in New York’s Soho neighbourhood, will offer customers a combined physical and virtual retail experience.

Buyers will be able to try on the digital-only clothing within the concept space via Zero10’s proprietary AR technology. The interactive studio will have tech-forward fitting rooms, a meeting area, and even a bubble tea bar.

Shoppers can try the virtual pieces by scanning QR codes that will route them to Zero10’s app where they can don the items in real-time or via a photo. Moreover, three items will be available free-of-charge to fit while one item would need to be purchased before the trial and another one will be offered as a limited edition collection of non-fungible tokens (NFTs), the statement added.  

The pop-up will remain open from September 7-18; the collection will be available only ‘in-store’ during that period. After the store closes, the pieces can be bought from Zero10’s app. As the number of daily visitors will be limited, those who are interested can select a date and time to visit the store by signing up online.

Fibre2Fashion News Desk (NB)