The new headquarters provides room for team and resource enhancement and enables Sorel to continue attracting industry-best talent, the company said in a press release.

Columbia Sportswear Company, a leading innovator in active outdoor apparel, footwear, accessories, and equipment, has announced that its Sorel brand is moving into an expanded headquarters building in Washington County in early 2023. Sorel’s momentum has been marked by rapid revenue growth and is expected to expand further over the next 3-5 years.

“This is an exciting and indicative moment for our brand. We thrive on shared creative energy to drive design, marketing and distribution of amazing function-first fashion footwear. All for our unstoppable consumer! Everything emanates now from Sorel’s new headquarters home,” Mark Nenow, president of Sorel, said.

“This is really a story about dynamic growth. Sorel is laser-focused on bringing a relentless flow of compelling products and stories to consumers and is on its way to becoming a leading force in the footwear industry,” Craig Zanon, senior vice president, Emerging Brands, said.

“When we purchased the Sorel brand in 2000, it was a small Canadian company renowned for its men’s winter work and snowboard boots. Now, it is a rapidly growing female-first brand creating exciting and differentiated products from sandals to wedges to sneakers to boots. It’s an amazing story and a testament to the creativity and drive of Sorel’s employees,” Tim Boyle, chair, CEO and president of CSC, said.

Fibre2Fashion News Desk (GK)