American omnichannel retailer Macy’s has announced the launch of its digital marketplace on its official online platform, providing customers with a curated assortment of new brands, merchandise categories, and products from third-party merchants and brand partners.

Macy’s marketplace aims to offer potential third-party vendors an integrated digital onboarding experience using its seller support and training, data and analytics, and promotional participation, according to a press release by Macy’s.

Macy’s has announced the launch of its digital marketplace on its official online platform, providing customers with a curated assortment of new brands, merchandise categories, and products from third-party merchants and brand partners. The marketplace on Macy’s website will offer customers easy access to more than 20 product categories and 400 new brands.

“After a year of intense work creating an exceptional experience for customers and sellers, we are thrilled to launch a curated marketplace on macys.com, expanding our digital assortment to new categories, brands, and products that our customers will love,” said Matt Baer, chief digital and customer officer at Macy’s, Inc. “Seamlessly integrated into Macy’s digital shopping experience, marketplace gives our customers access to an array of expertly curated products — from apparel and beauty to home improvement, toys, pet products, and more.”

Macy’s new digital marketplace gives customers more ways to own their style, aligned to the experience and expectations they have of the brand. The marketplace on Macy’s website will offer customers easy access to more than 20 product categories and 400 new brands that meet their diverse needs and will be seamlessly integrated into the product assortment of the e-commerce site this fall. Select marketplace categories and new brands include baby and children’s apparel (Bonsie Baby, Dabble & Dollop, Wabi Baby) and maternity wear (Everly Grey, Ingrid & Isabel).

Powered by Mirakl, a marketplace technology company, and customised by Macy’s digital, merchant, and technology teams, the platform enables third-party sellers to integrate their products into Macy’s e-commerce architecture, with premier seller tools that help them monitor, drive, and grow their businesses with Macy’s, added the release.

“Our marketplace complements our existing omnichannel strategy and is another platform we will use to find the most efficient distribution strategy for our partners. Not only will we continue to maximise brands and existing assortments, but we will use the marketplace to test and customise our assortments based on customer demand,” said Josh Janos, Macy’s, Inc. vice president of marketplace.

The curated assortment will also serve as another avenue to highlight Macy’s commitments to sustainability and diversity, equity, and inclusion, made through its social purpose platform, Mission Every One.

Fibre2Fashion News Desk (NB)