Moreover, apparel, luxury, and other brands on ESW’s solutions will gain access to the Mamenta network of 600+ online marketplaces in 70+ countries, which are supported by 75+ distribution centres. The integration enables brands utilising ESW to more easily expand revenue by accelerating cross-border commerce into new markets, and/or test a product’s viability in markets under consideration, ESW said in a media statement.

Mamenta, a leader in global e-commerce, and US’ ESW, a direct-to-consumer (DTC) e-commerce firm, have partnered together to improve the e-commerce experience. ESW will be integrated with Mamenta, a technology platform that makes it easy for brands like Harman International, Nestle, and McAfee, to connect data and inventory positions to global marketplaces.

Shopping across borders has become much more acceptable to a wide range of consumers. A recent ‘Global Voices Q2 2022’ survey of 14,000 shoppers globally by ESW reveals approximately 30 per cent of consumers across all demographics purchase apparel, luxury or beauty products across borders because they are unable to find what they are looking for in their home country.

Mamenta’s global trade platform links disparate infrastructures with centralised marketplace listing management, inventory and supply chain transparency, and messaging between sellers and marketplaces. Its unified sales and performance data delivers critical intelligence across global commerce markets.

“This partnership provides a game-changing advantage for global direct-to-consumer e-commerce brands. Through a single integration, Mamenta and ESW will offer brands a powerful combined solution to accelerate and exponentially expand reach and revenue through a direct channel or on global marketplaces. Both options enable brands to enter new markets more quickly and efficiently and begin generating revenue without significant capital expenditures,” Patrick Bousquet-Chavonne, president and CEO, ESW Americas, said.

“Consumers shop in different ways around the world. The combined ESW and Mamenta offering enables us to capture sales in all the ways a buyer wants to shop online. We look forward to a long and impactful relationship,” Mamenta founder and CEO Chad Epling, said.

Fibre2Fashion News Desk (GK)