“We are honoured to be chosen as the preferred retail location for Adidas Originals’ first store in Lucknow. We share their vision of a creative and engaging retail experience that will captivate customers and transform into an immersive brand experience. Adidas has always been at the forefront of innovation as a brand, and this store will undoubtedly become a favourite shopping destination for the people of Lucknow,” Sameer Verma, general manager, Lulu Mall, Lucknow, said in a press release.

Adidas Originals has opened its first store in Lucknow, Lulu Mall. The 1,350-square-foot store will feature Originals’ collections, including Superstar, Stan Smith, NMD, EQT, Crazy, and Forum, among others. This is Adidas Original’s first ever store in Lucknow, Uttar Pradesh. The store is organised so that there are dedicated zones for various categories.

Adidas Originals is a lifestyle brand founded in 2001 that is inspired by the sporting heritage of Adidas, one of the world’s leading sports brands and global designer and developer of athletic footwear and apparel. Adidas originals continues to lead the way as the pioneering sportswear brand for the street, marketed by the Trefoil logo that was first used in 1972.

Fibre2Fashion News Desk (NB)