Aéropostale and MetaversePlus are joining forces to bring the fashion brand to the metaverse. Through the partnership with Authentic Brands Group and the owner of Aéropostale, MetaversePlus will design, develop and expand the brand’s presence in Web3 through NFTs, world building, as well as offering members only perks and promotions.

The roadmap, which consists of four major phases, includes immersive shopping, socialising and gaming experiences. The first phase, set to launch on March 23, will focus on AeroPax. AeroPax is a collection of one-of-a-kind NFTs, which will build community and give members exclusive perks, including access to limited-edition apparel and VIP promotions. All AeroPax purchases include a limited-edition hoodie, the company said in a press release.

Aéropostale is partnering with MetaversePlus to expand its presence in the metaverse through NFTs, world building and members-only perks. The first phase, set to launch on March 23, will focus on AeroPax, a collection of one-of-a-kind NFTs, which will build community and give members exclusive perks, like access to limited-edition apparel and VIP promotions.

“We’re excited to build an immersive and interactive experience for Aéropostale fans and anyone who craves individuality,” said Noah Loul, co-founder of MetaversePlus. “AeroPax is unique in that we’re creating an experience free from real-world limitations and societal standards, where people can be their most authentic selves and join forces with like-minded individuals anywhere, using NFTs and virtual experiences.”

The initial collection of 30,000 AeroPax avatars will feature each AeroPax’s unique blend of traits, styles, personalities, and abilities—including ultra-rare perks, such as the chance to be featured on one of the brand’s popular digital channels. The AeroPax will become the user’s property, act as their interactive avatar, and double as their digital access pass to virtual worlds, including the forthcoming metaverse: AeroWorld.

Phase two of the roll out will offer fans a sneak peek into AeroWorld. It will allow users the opportunity to claim unique avatar characters, access virtual and IRL experiences including events and games, and the ability to collect in-game points, which can be redeemed for exclusive AeroPax merch and other VIP perks. Details of phases three and four will be revealed soon.

“We’re thrilled to partner with MetaversePlus to build a unique Aéropostale metaverse for the brand’s fans and global community,” said Naushaba Moeen, EVP, Lifestyle at Authentic Brands Group. “Through this partnership, we aim to make Aéropostale a leading brand in the Web3 space and help shape the future of community and customer engagement in the virtual world.”

Fibre2Fashion News Desk (RR)