NeXR, a technology company covering the complete extended reality value chain, has partnered with H&M Thailand to implement a virtual fitting solution. From the beginning of 2023, H&M customers in Thailand will be able to create their own digital avatars in a newly launched H&M townsquare.

NeXR’s body scanner creates a digital twin of the user, while at the same time, the user’s exact body measurements are taken. In the Avatar.Cloud mobile app, the information is saved with the avatar and made available to users. Based on the recorded body measurements, customers receive recommendations as to which garment and what size fits best. This feature will be made available offline first and will move to online later in the year. This means that customers can easily scan products in the store itself and use the app to compare the recommended size and save themselves a trip to the crowded fitting rooms, NeXR said in a press release.

NeXR, a technology company, has partnered with H&M Thailand to implement a virtual fitting solution. From 2023, H&M customers in Thailand will be able to create their own digital avatars in a newly launched H&M townsquare. NeXR’s body scanner creates a digital twin of the user, while at the same time, the user’s exact body measurements are taken.

The 3D scanner technology that enables this scenario has already been tested in the course of NeXR’s partnership with H&M beyond in Berlin and Hamburg, and has been continuously developed and improved upon since. The aim is both to optimise the shopping experience through time-saving measures and significantly leaner processes, allowing customers to avoid queues at fitting rooms and retailers to reduce avoidable returns. In this way, the solution developed jointly by H&M and NeXR heads toward greater sustainability in fashion.

H&M Thailand is constantly investing in a better customer experience in a sustainable way. With the implementation of mobile-usable avatars, customers can share individualised shopping experiences on social media and above all, avoid returns.

“We have embarked on an exciting tech-driven journey to enable more exciting and enriching journeys for our customers. We see so many new opportunities to develop H&M brand in Thailand with tech solutions that bring actual services and satisfaction to all. We are therefore very excited with this partnership together with NeXR, and can’t wait to bring it to life here in Bangkok,” H&M Thailand CEO, Philippe Lassaux, said.

“We have set ourselves the goal of harnessing the full potential of avatars in use cases that are possible today, such as in the fashion industry. Using high-resolution body scanning technologies, we are able to create perfect digital twins of H&M Thailand’s customers and provide valuable customer insights that benefit both H&M Thailand and its customers. The demands on the shopping experience – both on- and offline – have risen sharply in recent years. With technologies like this, brick-and-mortar retail can be further reactivated to meet these rising expectations. Beyond that, the use of lifelike avatars will offer other exciting development opportunities, such as virtual try-on of garments, custom manufacturing, etc. We are very much looking forward to this next phase of our cooperation with H&M,” Markus Peuler, CEO of NeXR, said.

Fibre2Fashion News Desk (GK)