Primark has opened two additional New York locations this holiday season, bringing its presence in New York to five total stores.

Irish multinational fast fashion retailer Primark has opened its latest store at City Point, located in Brooklyn, New York. The City Point store of Primark is the 16th store in the US and is part of the retailer’s aggressive US growth plan to reach 60 stores by 2026. The 49,000-square-foot store will feature fashion trend pieces, homewares, gifts, etc.

The City Point store will meet the need for affordability in downtown Brooklyn and boasts 49,000 square feet of retail space for shoppers to explore, Primark said in a press release.

City Point is the brand’s 416th store and is one of ten new US Primark stores set to open in the next year, nearly doubling its selling space in the country.

“New Yorkers have been experiencing ‘Primania’ more than ever this season, and we are so excited to add the City Point community to our growing family here in the US,” said Kevin Tulip, president, Primark US. “The customer reaction to our four other NY-metro stores has shown that there is an overwhelming desire for Primark’s offering and price leadership and this location will allow us to bring that to an influential group of shoppers in Brooklyn and one subway stop away in Manhattan.”

Fibre2Fashion News Desk (DP)