This new flagship store mirrors the brand’s premier retail stores while catering to local styles—a reimagined mid-century modern design with leading technology including digital screens and colourful lightboxes presenting its latest marketing.

American multinational footwear company Skechers has opened a flagship store on Grafton Street in Dublin, Ireland, in a bid to elevate its presence in the European country. This new 929-square-meter location at 13-14 Grafton Street features Skechers’ assortment of shoes, coordinating apparel and accessories, as well as a dedicated performance shop.

Joining the concept store on Henry Street and four retail destinations in greater Dublin, this flagship store is designed to present Skechers’ extensive offering and comfort technologies in one of the country’s most highly trafficked districts.

The flagship store joins 111 Skechers retail stores across Ireland and the UK.

“Through our ambassadors Jamie Redknapp and Myleene Klass and our beautiful product showcase, our head-to-toe offering is on full display at our new flagship store on Grafton Street—and its central location alongside esteemed international retailers will attract consumers of every age to the latest Skechers offers, from our Skechers Hands Free Slip-ins styles to our extensive performance, fashion, sport, casual and work and children’s collections,” said Peter Youell, managing director for Skechers in the UK and Ireland.

“Skechers has an established network of stores across Great Britain and Ireland, and we continue to invest in key markets like this on our path to reach $10 billion in annual sales by 2026,” said David Weinberg, chief operating officer of Skechers. “This flagship destination adds dimension to our brand—building excitement and driving our comfort message home in a district that makes big impressions on consumers. We believe this new store’s an ideal centrepiece—ready to captivate and drive growth across Ireland and Northern Ireland as well as Europe.”

Fibre2Fashion News Desk (DP)