The collection includes the real-life version of the fan-favourite Forever Beanie, the most sold item in Forever 21 Shop City on Roblox, the company said in a press release.

America’s multinational fashion retailer Forever 21 has launched its first metaverse-tested fashion collection to celebrate its ‘meta-versary’ (one-year anniversary) on Roblox, a metaverse multi-platform gaming world. The F21 Metaverse Collection features hoodies and T-shirts that are designed with elements from the brand’s virtual offerings.

In addition, for the first time ever, Forever 21 Shop City is offering a limited-edition tradeable Roblox accessory collection, with one new item available each day for just 6 hours till December 9, 2022.

Forever 21 is currently working on ways to connect virtual and physical items through ‘phygital’ experiences. This limited edition F21 Metaverse Collection will be available in-stores and on the company’s online website.

“Our initial goal with Forever 21 Shop City was to expand how we engage with our customers and make our products accessible to all. With the success of the virtual Forever Beanie in our Roblox store, we are thrilled to bring this beloved product and the entire F21 Metaverse Collection to life,” said Winnie Park, Forever 21 CEO.

“Since its launch on Roblox last year, Forever 21 has pushed boundaries, becoming the first and largest retailer to make on-trend virtual fashion accessible. Today’s launch showcases how Forever 21, in partnership with VBG, has created an entirely new way to innovate, design, and retail fashion globally,” said Justin W Hochberg, Virtual Brand Group’s CEO.

Fibre2Fashion News Desk (DP)