[unpaid/sample/affiliate/ad] I loved Typology’s tinted balms that can be used on cheeks or lips but the newer product is the Lip Oil which is purely for lips. These oils won a Cosmopolitan Summer Beauty Award and I think they’re tapping into customers who primarily want skin led products rather than colour.

The shades, despite looking deep in the bottle, are actually very light and take a bit of effort to get even coverage with. The doe’s foot applicator is tiny and probably needs to be bigger to give a one shot cover without needing to go back and tidy up or add more. I think that’s the problem – a big, cushiony applicator would sort that right out and for something that should be effortless requires a little effort. It’s not a deal breaker and I see why it has to be small to push into a nail polish style bottle. They look great but there has clearly been a compromise.

On the lips, the oils are very comfortable – they’re not sticky so sit beautifully and feel very nourishing. It’s a blend of jojoba and vitamin E which gives enough shine to look pretty but not so much as to look gloopy. Typology is carving their niche with deeds rather than words – they’re B Corp which means certain standards must be adhered to and they’re committed to using low impact extraction methods from sustainable farming. It’s a simple formulation philosophy – you only need what you need for a desired result so there are no filler ingredients (or ‘marketing doses’ as we like to call them).

This is Ruby Red – actually a very nice starter red because it’s so diluted; if you think you can’t or daren’t wear red, you can wear this.

This is coral orange. They’re £17.50 each HERE which feels reasonable as you really don’t use much at once. I think a bottle would last a long time. It’s nourishing lip oil with colour rather than a colour with oil. Great for anyone who prioritises skin over make up or wants to stick to ethical brands.

Non affiliate HERE.