Waste generation and management is one of the key sustainability challenges of the textile industry and therefore recycling waste to obtain second life fibre is one of the most preferred and prevalent ways to reduce the environment impact. The campaign highlights about the key process of Regel and how its technology can ensure that all the properties associated with regular acrylic fibre are still maintained in Regel despite being recycled, the company said in a media release.

“Recycling acrylic waste is very challenging, but we managed to develop Regel technology that can overcome all the challenges there may have. The campaign aims to shows how Regel can help reduce the amount of textile waste ended up on landfill and incineration of acrylic textiles. It is also shown that Regel has good environment footprint throughout the life cycle,” said Tuhin Kulshreshtha, head of marketing, TAF.

Thai Acrylic Fibre Co Ltd has launched its new video campaign called ‘Waste Nothing’ for its latest fibre brand Regel fibre, positioning the recycled fibre as an effective sustainable option. The campaign highlights how its technology can ensure that all the properties associated with regular acrylic fibre are still maintained despite being recycled.

Regel is recycled acrylic fibre, made from recycling acrylic waste that was developed because of growing demand of sustainable fashion products from global consumers, brands and retailers. “Regel is a unique innovation as it is one of the first successful commercialisation of acrylic fibre produced by recycling the waste. It is manufactured with an authentic and intimate chemical recycling process which is functionally equivalent to acrylic fibre like warmth, comfort, and vibrant shades. Regel is a GRS certified acrylic fibre and bluesign Approved.

Fibre2Fashion News Desk (KD)