As the European debut and largest new concept store to date, Biblioteksgatan will feature a number of more sustainable materials and fittings as part of the brand’s goal to reduce store CO2 emissions while maximising the lifecycle of all its interiors, according to a press release by H&M.

H&M’s COS recently opened the doors to its Biblioteksgatan, Stockholm store – the first in Europe to adopt the brand’s new store sustainable concept design. The new concept is part of the brand’s ambition to create fully circular store environments. The store at Biblioteksgatan comprises 66 per cent more recycled material than the original COS store design.

“The Biblioteksgatan opening marks an important moment for COS in our interior design journey and we’re thrilled to have a European flagship in the heart of Stockholm. Bringing our new store concept to life has been a brand-wide effort – developed by our talented team of in-house designers, and supported by sustainability, interiors, and built environment specialists. Whether through endlessly recyclable material or by reallocating store material in new openings, our new concept is a huge step towards becoming a more conscious brand, and we are excited to introduce it to more markets in the future,” said Lloyd Goldby, global head of growth COS.

The store design at Biblioteksgatan comprises 66 per cent more recycled material than the original COS store design. Some sustainable features include, though are not limited to a fully circular flooring system, 30 per cent recycled aluminium rails, 100 per cent recycled polystyrene mannequins in place of fibre glass, and the removal of CO2 heavy concrete fittings, added the release.

Spanning over two floors, the 566 square metres space also features a curated selection of paintings and sculptures by international artist Liselotte Watkins, who is inspired by vintage aesthetics and antique objects to create art that celebrates womanhood.

Fibre2Fashion News Desk (NB)